In the digital age, the term “viral” is often used to describe videos, images, or articles that have gained tremendous popularity online in a short amount of time. This concept of “going viral” simply refers to the phenomenon when certain content resonates with viewers to such a degree that it is quickly shared on multiple platforms.
This phenomenon can be studied as an art form, focusing on the elements that contribute to a video, image, or news item reaching a worldwide audience in no time. This article delves into the intricacies of going viral, casting a closer look at pieces of footage that made a significant impact globally.
The Power of Emotion
There are many facets to the art of going viral; however, a distinguishing element is being able to trigger emotions. This doesn’t necessarily have to be positive feelings; content as diverse as heartwarming acts of kindness, shocking news stories, hilarious jokes, or even outrage-inducing incidents all have the potential to go viral if they can connect on an emotional level with a large audience.
Relatability and Universality
Relatability along with a universal appeal is another critical factor that could influence the virality of content. Videos or stories that strike a chord due to their relatability or universality tend to trigger more shares and likes.
Telling a Story
A compelling story can greatly enhance a video’s chances of going viral. The story, large or small, personal or universal, humorous or heartbreaking, can captivate audiences in a unique way, thereby encouraging them to share the content.
Your Timing Matters
Releasing a video at the right time can also affect its virality. The most successful viral content captures the zeitgeist, reflects the current mood of society or taps into widely-shared concerns or interests of the moment.
A Closer Look at Viral Footage
The power of viral content is now well recognized. A shining example of viral footage that shook the world is the ‘ALS Ice Bucket Challenge’. This viral video was so impactful that it helped fund significant breakthroughs in ALS research. The nature of the video was simple yet engaging. It combined entertainment and challenge with an underlying cause, making individuals from all walks of life, including high profile celebrities, willingly participate and share the challenge.
Conclusion
Going viral is no longer an extraordinary occurrence, but a commonplace event in today’s digitally connected world. The ‘art’ behind it is not purely coincidental or chance. There is a definite science to it. It involves capturing and manipulating emotions, telling engaging stories, making content relatable and universal, and lastly, perfect timing.
Frequently Asked Questions
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What does “going viral” mean?
“Going viral” refers to content that becomes extremely popular online within a short amount of time, often through social media sharing and word-of-mouth.
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Can a creator guarantee a piece of content will go viral?
Whilst a creator can increase the chances of content going viral by using certain strategies, there’s no foolproof way to guarantee virality. Ultimately, factors like timing, audience reception, and shareability play crucial roles in the success of viral content.
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Why do some videos go viral?
There are many factors that contribute to a video going viral. These include the video’s emotion-triggering ability, its relatability and universality, the quality of storytelling, as well as timing of release.
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What impact can viral content have?
Viral content can have a significant impact. It can shape public opinion, promote awareness around a particular issue, or even generate massive funding as observed in the case of the ‘ALS Ice Bucket Challenge’.
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Is all viral content positive?
Not necessarily. While viral content can be beneficial, it can also be negative or harmful. For instance, fake news or harmful content can also go viral and cause damage or anxiety.
